The Fulcrum Team's Sales Philosophy

Team Fulcrum offers a distinct approach to sales and sales training. The approach is a completely customized process based on tailoring sales processes to customer buying processes. A key component of the Leveraging Customer Advantage approach is to sell the way the buyer wants to buy. The Internet is a great example; e-commerce exists not because unique products are purchased but because the purchasing mechanism is unique. We believe that, supported by our research, you can achieve distinct competitive leverage by selling the way the buyer wants to buy.